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Reduced To Clear revisited

July 10, 2010

Last year I went to have a look at the Reduced To Clear shop, which had opened with a certain amount of fanfare and also some criticism:

A new discount store selling junk food will feed our growing obesity epidemic by encouraging bad eating habits, dieticians say.

Back then I wasn’t too impressed:

I have to say I was a bit disappointed. I really like the concept, and I was hoping I’d see a somewhat supermarket-like range of dry goods. But the shop is quite small, and the range seemed limited, mostly to confectionary and packaged snack food of a low-grade sort. I did see some cheap sugar (can sugar spoil? I don’t think so) but it was not markedly cheaper than the cheapest sugar at Pak’N’Save up the road. The only useful basic thing I saw there was liquid laundry detergent.

I said I’d pop back in a month or two. Two months, eleven months, who cares? Also, apparently last year I had not yet learned to spell “confectionery.” Anyway today we were buying cheap curtains at a Briscoes’ sale out in Rongotai, so we popped around the corner on a whim.

(Do Briscoes ever not have a sale? There must be some times when they don’t, because I think it’s illegal to advertise sales that aren’t discounts to normal prices. But if there were truth in advertising, they could call their sales “normal pricing days where you have to do some maths” and the small periods with no sales could be “extra high prices for people who can’t wait but have to buy from Bricoes days.” But anyway, this was an actual saley sale that really was cheaper than normal and I know because we checked at the Warehouse first. I just want to make that clear.)

I’m pleased to report that the range at the Reduced To Clear shop has definitely broadened out to the point where it’s worth stopping in if it’s on your route, or checking out their website. I bought salt and tinned fish, but there was also a variety of other things (zip-lock bags, cooking oil, pasta, coconut cream, juice, yoghurt, cleaning products…) beyond confectionery that would definitely be on someone’s normal shopping list.

Incidentally, I was amused to see a laminated clipping from the Dompost’s “devastating for diets” story pinned up on the wall behind the tills. I guess any publicity is good publicity, and as long as the public hears you have cheap sweets, what’s not to like? For what it’s worth, nobody in the fairly busy shop today appeared more than usually overweight. I am a svelte 78kg these days and left with impeccably high protein, low fat purchases.

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3 comments

  1. That’s it – I’ve given up on this blog


  2. When will my fello nzers stop the nonsense of being fat-free? We need fat. It is absolutely necessary for good health…….no more than that, rather its essential for survival. Stop listening to the commercial nonsense and do the homework with regard to quality fats, and rubbish commercial “foods”.


    • Well said that man. Fat is essential – so long as it is good fat; which you may be surprised includes saturated.

      Trans fats, sugar and to a lesser extent wheat are the worst things you can eat. Avoid processed food, make it yourself, eat LOTS of vegetables and meat that has been raised ethically and allowed to eat it’s natural diet.

      Do your own research – there is more than enough info out there now. A good place to start would be http://www.marksdailyapple.com & http://www.eatingacademy.com.



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